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: Legends in Marketing: Shelby D. Hunt

ISBN : #8132105206 | Date : 2011-03-09

Description :

PDF-21319 | The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which … Legends in Marketing: Shelby D. Hunt


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by Di-Anne Di Re : Expose Yourself: Business Guide to Public Communication

ISBN : #0979147697 | Date : 2012-09-01

Description :

PDF-f6c1a | The Expose Yourself Business Guide to Public Communication will help you enjoy new confidence and prosperity as you begin to promote your business more effectively. Communication has changed drastically over the years, so it’s critical to learn how to fully develop your business communication plan and leverage the new technology to your advantage. You will gain a thorough understanding of effectiv… Expose Yourself: Business Guide to Public Communication


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by Santiago Lopez : Value-based Marketing Strategy

ISBN : #1622730208 | Date : 2014-12-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Getting Down to E-business with the AS/400 PDF




by Bob Cancilla : Getting Down to E-business with the AS/400

ISBN : #1583470107 | Date : 2000-01-17

Description :

PDF-97112 | In Getting Down to e-business with AS/400, author Bob Cancilla combines his expertise with real-world business examples to show you how to successfully develop and deploy e-business applications with the IBM AS/400. Each of the 25 chapters will take you step-by-step through the Internet, teaching you all the major issues, concepts, and technologies necessary to implement an AS/400-based e-business… Getting Down to E-business with the AS/400


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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond PDF




by Paco Underhill : Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

ISBN : #1416595244 | Date : 2008-12-30

Description :

PDF-8ca63 | Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.This enlightening edition includes new … Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond


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Market Intelligence: Building Strategic Insight PDF




by Per Jenster : Market Intelligence: Building Strategic Insight

ISBN : #8763002027 | Date : 2009-01-20

Description :

PDF-1716e | Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book’s focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization’s environment to predict future outcomes better … Market Intelligence: Building Strategic Insight


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Market Intelligence: Building Strategic Insight by by Per Jenster

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by C. Brymer : The Nature of Marketing: Marketing to the Swarm as well as the Herd

ISBN : #0230203361 | Date : 2008-11-14

Description :

PDF-0565e | The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community…. The Nature of Marketing: Marketing to the Swarm as well as the Herd


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E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441379 | Date : 2002-10-03

Description :

PDF-b6cff | The Third International Conference on E-commerce and Web Technology (EC-Web 2002) was held in conjunction with the DEXA 02 in Aix-en-Provence, France. This conference, first held in Greenwich, United Kingdom in 2000, is now in its third year and is very well established. As in the two previous years, it served as a forum bringing together researchers from academia and commercial developers from in… E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)


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Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share PDF




by Mary Pat McCarthy : Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share

ISBN : #0071379665 | Date : 2001-05-23

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PDF-630db | A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share Much has been written lately about the many competitive advantages of using Web technologies to create “transparent” organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accou… Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share


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Confessions Pricing Man Affects Everything PDF 47f777768

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Confessions of the Pricing Man: How Price Affects Everything PDF




by Hermann Simon : Confessions of the Pricing Man: How Price Affects Everything

ISBN : #3319203991 | Date : 2015-10-21

Description :

PDF-64e77 | The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release … Confessions of the Pricing Man: How Price Affects Everything


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Product Creation Enterprise Engineering Commerce PDF 4717b1a5b

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Product Creation: The Heart of the Enterprise from Engineering to E-Commerce PDF




by Philip H. Francis : Product Creation: The Heart of the Enterprise from Engineering to E-Commerce

ISBN : #0684862301 | Date : 2000-01-15

Description :

PDF-72e32 | This is a guide, for managers and company executives, that provides information about achieving business excellence through product development. The book goes beyond the design and production techniques to address the entire development process from manufacturing strategy and IT systems to intellectual property and the management of research and development technology…. Product Creation: The Heart of the Enterprise from Engineering to E-Commerce


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Assessing Different Marketing Practice Uncertainty PDF 943b6d712

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: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

Description :

PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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Driving Demand Transforming Marketing Modern PDF 5e25ec908

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by Carlos Hidalgo : Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

ISBN : #1137526785 | Date : 2015-10-21

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PDF-f44e0 | Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book…. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer


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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by by Carlos Hidalgo

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by T. Moilanen : How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

ISBN : #0230220924 | Date : 2008-12-15

Description :

PDF-88563 | Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand…. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding


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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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